Let’s make Amsterdam hardcore happy again
Welcome to boomerang’s fun_raiser
Newsflash: homophobia is bullshit. So is transphobia and any other form of intolerance. Sadly, we're seeing a lot more of this bullshit than we were a couple of years ago. (Needless to say, we think the maximum acceptable level of bullshit is zero). Time for Action!
Boomerang Agency was born and raised in Amsterdam. We love the Amsterdam state of mind.
We're continuously inspired by the day-to-day life of the urbanites, nightcrawlers, fashionistas, queers, average Joes and all other inhabitants of the beautiful melting pot we call home. We consider ourselves lucky to have Amsterdam as our birthplace and we want to keep our city as happy as possible.
The total amount we raised is:
We strongly believe that we need a Pride to show the world that our city will stand firmly for the freedom of expression and the freedom of love. We also strongly believe that visibility, diversity, empowerment and education are important pillars in creating a society where there’s a place for everyone.Newsflash: Homophobia is bullshit.
We realised that each year, we were creating lots of Pride related content for big brands without actually contributing to better the situation of all minorities who are represented by that beautiful rainbow flag. We want to do better. That's why we're launching the Hardcore Happy Fun_Raiser to help raise money for individuals and organisations who are working to make a difference in the lives of LGBTQ+ people. Together with board members from COC Nederland and Pride Amsterdam we'll ensure the money ends up in the right place.
From the 23rd of July until the 3rd of August, we're transforming Boomerang HQ into the playground of our Hardcore Happy Fun_Raiser. We'll be asking all of our clients (AND non-clients) to participate. From big corporations to local shops; anybody can make a difference.
Do you want to show your support for LGBTQ+ community? Let us help you with that! The Boomerang team will help create content that is respectful to the unique celebration of Pride and also fits your brand identity. From social post(s) to activations and everything in between; we’ll be working around the clock to make as much Pride related content as possible. In return, we'll charge you nothing. That's right, nothing. Instead, we kindly ask you to donate to our Hardcore Happy Fund. 100% of the money we raise during the Hardcore Happy Fun-Raiser will go directly to people and / or foundations who are dedicating their time to make this world a better place. Participants will also receive an information package on how to make their workplace more Hardcore Happy for everyone!